BronyCon is an annual convention for fans of "My Little Pony: Friendship Is Magic," who call themselves bronies.
The TV show first aired on the Hub in 2010, as part of Hasbro's intent to promote the fledgling network and market its new line of My Little Pony toys. Though a critical success with the target demographic of young girls and their parents, it attracted an unexpected audience of teenage and adult fans.
BronyCon typically offers upwards of one hundred panels and activities for attendees. Many panels are dedicated to the convention's guests of honor but includes panels and presentations on art, music, writing, video productions, and other community aspects. The convention also provides activity rooms for art, video games, cosplay, and card game tournaments.